LinkedIn — a fabulous tool for upwardly mobile professionals — is emailing select people to tell them they’re among the top viewed LinkedIn profiles. Who cares? When it comes to inbound marketing, What matters is whether the people who need to find people with your skills are seeing your profile. You might call these the “right” people. It doesn’t… Read more →
As you build your job lure, who is your target market? To simplify a complex topic, if a Market is all the possible people that could be interested in your products or services, a market segment is subset of people or businesses with buying characteristics in common. Therefore if there is some common thread that doesn’t correlate to buying patterns, it’s not… Read more →
In Part 1, we discussed why it’s better not to apply to a job through HR. One of the recommended alternatives is to network your way to career advancement. The other way is to create your online Job Lure to make sure the opportunity finds you. Today, we’ll discuss the other reason why it’s valuable to create your online identity: Communication… Read more →
What’s a Job Lure? In 1997, Tom Peters wrote about “The Brand Called You” and started the “Personal Branding” movement. Social media and “Web 2.0″ have brought this idea to fruition. You now have the opportunity to create an online presence that will attract opportunity in the form of promotions, job offers at other companies, and consulting gigs. This online… Read more →
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