The Three Components of a Job Lure (for Your Job Search)

The Three Components of a Job Lure (for Your Job Search)

Published by on November 29, 2012 | 2 Responses

Bring on the disruption! I believe the “job search” — job boards, cover letters, resumes, etc. — is an industry that needs to be disrupted.  In the future, individuals will take steps to ensure that people seeking skills in their area of expertise will find them. For the purposes of this post, we’ll assume you already know what job titles… Read more →

The Secret of the "Job Lure"

The Secret of the “Job Lure”

Published by on November 18, 2012 | Leave a response

What’s a Job Lure? In 1997, Tom Peters wrote about “The Brand Called You” and started the “Personal Branding” movement.  Social media and “Web 2.0″ have brought this idea to fruition.  You now have the opportunity to create an online presence that will attract opportunity in the form of promotions, job offers at other companies, and consulting gigs.  This online… Read more →