As you build your job lure, who is your target market? To simplify a complex topic, if a Market is all the possible people that could be interested in your products or services, a market segment is subset of people or businesses with buying characteristics in common. Therefore if there is some common thread that doesn’t correlate to buying patterns, it’s not… Read more →
“Personal Branding” is a phrase we use frequently on this blog, and one which has been gaining traction over the last 10 years. Call me slow–its value only became apparent to me recently, somewhat accidentally. Countless professionals I encounter in my day-to-day life don’t put much thought into building their brand. Some even dispute that doing so is time well… Read more →
How will you stand out in a crowd? There’s no one else like you. You want to help people see that you have a unique combination of skills and strengths to offer. When positions open up, you want the people seeking talent to think of you. You need a personal brand. One of the ways to build your brand online… Read more →
Creating a compelling online presence requires a clear career path. Luckily, there is a formula to point you in the right direction. How do I decide how to specialize? In Jim Collins’ influential business book Good To Great, a study of companies that made the transition from good to exceptional, a theme that was found among all the exceptional companies was their… Read more →
Choosing a career is the most monumental decision you have to make. You want to be outstanding at your work, and known for that. To be outstanding, you need to develop a crystal-clear picture of the talents you want to offer the market, and the value you wish to provide. All your decisions, including which jobs to accept and which… Read more →
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