Why talk about offline marketing? This is a site about online marketing, so why do I talk about offline? Because offline marketing is one of the most important parts of your job lure! If you’re only active and visible in the community via LinkedIn or Twitter, you’re 2-dimensional. You have to demonstrate that you’re a real person, that you really… Read more →
Content Marketing Content marketing is one of the big buzzwords of 2013. Here’s why: Google has been fighting for years to rid the web of spam and, in general, poor content. The reason is that Google wants to ensure that when people conduct searches, they find more relevant information than they can find through searching in any other way. One… Read more →
LinkedIn — a fabulous tool for upwardly mobile professionals — is emailing select people to tell them they’re among the top viewed LinkedIn profiles. Who cares? When it comes to inbound marketing, What matters is whether the people who need to find people with your skills are seeing your profile. You might call these the “right” people. It doesn’t… Read more →
Search Engine Optimization Once you have started a blog to serve as your online home base, you’ll need to help encourage people to visit. Over time, you’ll build links to your blog from other places you visit online such as Facebook and Twitter, and hopefully your network will link to you over time as well. To supplement this natural linking… Read more →
Why should I blog? When it comes to building your brand online, one of the most powerful inbound marketing tools available to you is running your own blog. Why should I blog? Blog to advance your career. A blog is a public platform for your thoughts, observations, lessons learned and anything else you wish to share. Blogworld.com estimates there are… Read more →
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